Before a concert of Lang Lang and the NY Philharmonic, the audience was engaged to vote for one of two encores. I like!
More interesting is how the connection was used to promote further connections:
Voters swiftly received a reply offering a discount to “pre-order” his new CD set, “Live in Vienna,” and an invitation to follow him on Facebook.
The incident pointed toan increasingly common practice by orchestras: soliciting texts for marketing purposes, in what they consider a new way to connect with audiences.
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