Orchestras Seek Audience Votes Via Cellphone Texts

Before a concert of Lang Lang and the NY Philharmonic, the audience was engaged to vote for one of two encores. I like!

More interesting is how the connection was used to promote further connections:

Voters swiftly received a reply offering a discount to “pre-order” his new CD set, “Live in Vienna,” and an invitation to follow him on Facebook.

The incident pointed toan increasingly common practice by orchestras: soliciting texts for marketing purposes, in what they consider a new way to connect with audiences.

To read the full article, go to:

Orchestras Seek BFF Via Cellphone Texts - NYTimes.com.

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2 comments for “Orchestras Seek Audience Votes Via Cellphone Texts

  1. July 26, 2010 at

    Hi Anne. I think orchestra concert culture is getting to the point where an occasional interruption may be acceptable. Hopefully, with a reminder to silence phones, no phones would ring during the concert.

  2. July 24, 2010 at

    Interesting idea – but how to avoid being interruptive? Invitations are fine – but phone calls or anything that stops you from your regular activities could be considered interruptive.

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